In 'Hibiscus Heiress' and 'Voyage #dots&stripes' Spring and Summer 2013 collection, both Asava and ASV by Asava continuously keep up with their minimal cutting, also adding touch of sporty feminine look in colorful summer.
Our studio joints the gap between fashion attitude and printing material together in simplicity of graphic direction. Pastel colours, paper emboss technique and structured typography are used to represent the look of playfulness in style for ASV collection. In parallel, big sister Asava looks modern and sophisticated as always in asymmetry diagonal shapes which she loves everywhere.
Design Director/Graphic Designer: Taechit Jiro